Seotools: Search engine optimization (SEO) is the process of improving the visibility and relevance of your website or web pages in the organic search results of search engines like Google, Bing, or Yahoo. SEO is crucial for any online business or blog, as it can help you attract more traffic, leads, customers, and revenue.
However, SEO is not a one-time thing. It requires constant monitoring, analysis, and optimization to keep up with the ever-changing algorithms and competition. That’s why you need to use SEO tools that can help you with various SEO tasks, such as keyword research, on-page SEO, link building, and more.
But what if you don’t have the budget to invest in expensive SEO software or services? Don’t worry, there are plenty of free SEO tools that can provide you with valuable insights and data to boost your SEO performance. In this post, we will introduce you to seven of the best free SEO tools that you can use to skyrocket your SEO rankings.
1. Google Analytics
Google Analytics is the most popular and widely used web analytics tool in the world. It allows you to track and measure various aspects of your website’s performance, such as traffic sources, user behavior, conversions, goals, and more.
Google Analytics is essential for any SEO strategy, as it can help you understand how your audience finds and interacts with your website, what keywords they use to search for your content, what pages they visit and how long they stay on them, what actions they take and what outcomes they achieve, and so on.
By using Google Analytics, you can identify the strengths and weaknesses of your website, optimize your content and user experience, measure the effectiveness of your marketing campaigns, and make data-driven decisions to grow your online presence.
To use Google Analytics, you need to create a free account and install a tracking code on your website. You can then access various reports and dashboards that show you different metrics and dimensions related to your website’s performance.
You can also customize your reports and dashboards to focus on the data that matters most to you. For example, you can create custom segments to analyze specific groups of users based on their characteristics or behavior. You can also create custom goals to track specific actions or events that are important for your business objectives.
Google Analytics also integrates with other Google products and services, such as Google Search Console, Google Ads, Google Tag Manager, Google Data Studio, and more. This allows you to get a holistic view of your online marketing efforts and optimize them accordingly.
2. Google Search Console
Google Search Console is another free tool from Google that helps you monitor and improve your website’s performance in Google’s search results. It provides you with various reports and tools that show you how Google crawls, indexes, and ranks your website.
Google Search Console is especially useful for SEO purposes, as it can help you with the following tasks:
- Submitting sitemaps and individual URLs to Google for indexing
- Checking for crawl errors and fixing them
- Requesting re-indexing of updated or changed pages
- Viewing the keywords that drive traffic to your website
- Analyzing the click-through rate (CTR) and average position of your pages for different queries
- Identifying the pages that have rich results (such as snippets, images, videos, etc.) in the search results
- Optimizing your mobile usability and speed
- Detecting security issues or manual actions on your website
- Disavowing harmful or spammy links pointing to your website
To use Google Search Console, you need to verify the ownership of your website by adding a meta tag, uploading a file, using Google Analytics or Google Tag Manager, or using your domain provider. You can then access various reports and tools that show you how your website performs in Google’s search results.
You can also use Google Search Console to communicate with Google about any issues or changes related to your website. For example, you can request a review if your website has been affected by a manual action or a security issue. You can also receive notifications from Google about any important updates or alerts regarding your website.
3. Ahrefs Webmaster Tools
Ahrefs Webmaster Tools is a free tool from Ahrefs that allows you to audit your website’s SEO health and monitor its backlink profile. Ahrefs is one of the most trusted and reputable SEO tools in the industry, known for its extensive database of backlinks and keywords.
Ahrefs Webmaster Tools gives you access to two main features: Site Audit and Site Explorer. Site Audit allows you to scan your website for over 100 common SEO issues that can affect its performance and rankings. These include broken links, duplicate content, missing tags, slow pages, redirect chains, etc.
Site Audit also provides you with actionable recommendations on how to fix these issues, along with the estimated impact and difficulty of each fix. You can also prioritize the issues based on their severity and importance.
Site Explorer allows you to analyze your website’s backlink profile and compare it with your competitors. You can see the number and quality of backlinks pointing to your website, as well as the domains, pages, and anchors that link to you. You can also see the keywords that your website ranks for, along with the traffic and ranking metrics for each keyword.
Site Explorer also helps you identify new link opportunities and monitor your link building progress. You can see the new and lost backlinks to your website, as well as the changes in your domain rating and URL rating over time.
To use Ahrefs Webmaster Tools, you need to create a free account and verify the ownership of your website by adding a meta tag, uploading a file, or using DNS verification. You can then access Site Audit and Site Explorer for your verified websites.
MozBar is a free browser extension from Moz that allows you to access various SEO metrics and insights while browsing any web page. Moz is another well-known and respected SEO tool that provides various features and resources for SEO professionals and enthusiasts.
MozBar gives you access to three main types of data: Page Analysis, SERP Analysis, and Link Analysis. Page Analysis allows you to see various on-page SEO elements and attributes of any web page, such as title, meta description, headings, alt text, canonical tags, schema markup, etc.
Page Analysis also shows you various off-page SEO metrics of any web page, such as domain authority (DA), page authority (PA), spam score, link profile, etc. You can also see how the web page performs in terms of mobile-friendliness and page speed.
SERP Analysis allows you to see various SEO metrics and insights for any search query on Google. You can see the DA, PA, spam score, link profile, etc. of each result on the search engine results page (SERP). You can also see the keyword difficulty (KD) and monthly search volume (MSV) for each query.
Link Analysis allows you to see various SEO metrics and insights for any link on any web page. You can see the DA, PA, spam score, link profile, etc. of the source and target pages of each link. You can also see the anchor text and follow/nofollow status of each link.
To use MozBar, you need to install the extension on your Chrome or Firefox browser and create a free account on Moz. You can then access various SEO metrics and insights while browsing any web page or performing any search query on Google.
Ubersuggest is a free keyword research tool from Neil Patel that helps you find relevant and profitable keywords for your website or blog. Neil Patel is one of the most influential and successful digital marketers in the world, known for his blogs, podcasts, books, courses, and tools.
Ubersuggest allows you to enter any keyword or domain name and get various data and suggestions related to it. For example, if you enter a keyword, you can see the following data:
- The MSV and KD for the keyword
- The seasonality and trend of the keyword
- The SERP analysis for the keyword
- The related keywords and questions for the keyword
- The content ideas based on the keyword
If you enter a domain name, you can see the following data:
- The organic keywords and traffic for the domain
- The top pages and content for the domain
- The backlinks and referring domains for the domain
- The competitors and similar sites for the domain
Ubersuggest also allows you to filter and sort the data based on various criteria, such as country, language, device type, search intent, etc. You can also export the data to CSV or PDF files for further analysis or reporting.
To use Ubersuggest, you don’t need to create an account or install anything. You can simply visit the website and enter any keyword or domain name to get various data and suggestions related to it.
AnswerThePublic is a free tool that helps you find out what questions people are asking about any topic or niche. It uses Google’s autocomplete feature to generate hundreds of questions related to your keyword or phrase.
AnswerThePublic is useful for SEO purposes because it can help you discover what your audience is searching for and what their pain points are. By answering these questions in your content, you can provide value to your audience, increase your relevance and authority in your niche, and rank higher in Google’s search results.
AnswerThePublic organizes the questions into different categories based on prepositions (such as for, with, without), comparisons (such as vs., or), alphabeticals (such as a-z), and related terms (such as synonyms). It also visualizes the questions into a circular diagram that shows how they are connected.
AnswerThePublic also provides you with other types of data related to your keyword or phrase, such as the MSV, the related searches, and the search engine results page (SERP) analysis.
AnswerThePublic is easy to use and does not require any registration or installation. You can simply visit the website and enter any keyword or phrase to get hundreds of questions related to it.
SEOquake is a free browser extension that allows you to get various SEO metrics and insights for any web page or SERP. It works with Chrome, Firefox, Opera, and Safari browsers.
SEOquake gives you access to four main features: SEObar, SERP Overlay, Page Info, and Diagnosis. SEObar is a toolbar that appears on any web page and shows you various SEO metrics and parameters of the web page, such as DA, PA, Alexa rank, Google index, Bing index, etc.
SERP Overlay is a feature that shows you various SEO metrics and parameters for each result on any SERP, such as DA, PA, Alexa rank, Google index, Bing index, etc. You can also sort and filter the results based on these metrics and parameters.
Page Info is a feature that shows you various information and data related to any web page, such as title, meta description, meta keywords, headings, internal and external links, social media shares, etc.
Diagnosis is a feature that allows you to perform a comprehensive SEO audit of any web page and identify various issues and errors that can affect its performance and rankings. These include HTML errors, CSS errors, broken links, missing tags, duplicate content, etc.
To use SEOquake, you need to install the extension on your browser and enable it. You can then access various SEO metrics and insights for any web page or SERP.
SEO is a complex and dynamic process that requires constant monitoring and optimization. However, you don’t need to spend a fortune on SEO tools or services to improve your website’s performance and rankings. There are plenty of free SEO tools that can provide you with valuable insights and data to boost your SEO performance.
In this post, we have introduced you to seven of the best free SEO tools that you can use to skyrocket your SEO rankings. These are:
- Google Analytics
- Google Search Console
- Ahrefs Webmaster Tools
By using these tools, you can perform various SEO tasks such as keyword research, on-page SEO, link building, site audit, competitor analysis, content creation, and more. You can also measure the effectiveness of your SEO strategy and make data-driven decisions to grow your online presence.
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